Who are we?

SEM has been producing kitchen appliances, electrical home appliances, and personal care products for Small Home Appliances whilst operating marketing activities and providing after-sales services alongside close to 100 employees, under 2 brand names and OEM for 5 companies, located in Kayseri Industrial District with the accumulated experience of its establishment in 1996. After expanding its product range, SEM has started exporting and supplying services in more than 20 countries.

1996 - 2019



SEM ISI has been established in Kayseri Industrial District and has started producing private label products for important brands, it announced its name along with quantity and quality of its products especially with water heater production


As a first in Turkey started producing tap water heater


By investing cooking & frying category started producing toaster & grill


Invested in the food preparation category and started producing blender and blender sets.


After success in the small home appliances decided to invest in ironing and garment care and started manufacturing steam iron at the end of the year


Increased the level of its products by manufacturing Rüzgar Vacuum Cleaner with Dust Bag in Anatolia


Continued with manufacturing personal care products and kept growing horizontally in the market


Sem added an innovative product to its product range for cooking and frying category with Airchef which is Airfryer using the technology of healthy frying with less oil

Innovative Product

The healthiest way to fry

Fry using less, or no oil

Airfryer uses hot air to fry your favorite foods using little or no oil; so you can fry with up to 90% less fat.
Enjoy delicious and crispy results as if fried in oil with less fat.

Fry, cook, and grill

The Airchef XXL can be used outside of the frying process. You can grill and even bake your favorite food for fast and delicious family meals. Airchef application; packed with tips, introductions, and easy recipes

Twin TurboStar technology removes excess oil from food

Combining the powerful heater and engine with our new Twin Turbo Star technology, the hot air inside the Air Chef turns like a powerful hurricane over the entire cooking basket

It is designed to reduce excess oil from the food with its Twin TurboStar technology, Airchef prevents oil fumes from frying in your home and clothes compared to a normal fryer

90% less fat and crispy

Proven performance. Make crunchy fries as deep-fried with 90% less fat. Fry the whole chicken for crispy skin and soft meat by reducing oil

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